Blogging in 2020 and beyond
Keeping ahead of the pack is getting increasingly difficult as the blog market introduces more and more new bloggers to the scene. But is blogging in 2020 a waste of time? Certainly not! You can still create a successful blog today so long as you start with a strong foundation and keep consistent. Here are my top tips for blogging in 2020 and beyond.
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Start on Social Media
Straight away! Facebook, Instagram, Twitter, Tumblr, LinkedIn… Whatever your social media preference. I suggest you build a page for your blog on your platform of choice and start growing your audience so that you can get them excited for the launch of your blog. It is hard work, so rallying your friends and family is the best way to get the initial traffic ball rolling. Similarly, Pinterest – although not a social media platform – is also something that you should spend time on. Google Analytics views Pinterest as a social media platform and many bloggers find that the majority of their traffic is a result of their efforts on Pinterest. Therefore, you should familiarize yourself with Pinterest’s SEO and tap into their traffic regardless of your niche.
Create a blogging schedule that suits you
Use the right tools
- Yoast SEO
- Hemingway Editor
- Google Analytics
- Smush – Compress, Optimize and Lazy Load Images
Understand a bit of the Backend
Take marketing seriously
SEO SEO SEO
Right from the start, focus on your SEO optimization. Install Yoast. Pay for premium if you can. Google can see your site’s SEO score and statistically, more sites that have optimized their SEO rank higher on Google. This translates to higher traffic, which means more opportunity to earn. Don’t just SEO your website. SEO your Facebook business page, SEO your Pinterest account, SEO every part of the internet that you have control over to point the crawlers towards your business and guide your ideal reader to your door step. Use Ubersuggest for your keyword research. Frequently assess and pay attention to what your competitors are doing and make your content valuable!
Lastly, we are blogging in 2020 and content is still King
Write quality content and do keyword research to see what people are actually looking for. Be helpful. Most importantly, be shareable. Try to make your content answer a question so that it will be the first reference for your viewers. BE HONEST! Write from the heart and fact check yourself. All things considered, if you are serious about writing, I encourage you to browse through the content of our environmental journalism and travel writing program.
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Blogger Profile - Robyn Green
Robyn joined the Africa Media in 2018 to bring a young and enthusiastic approach to our social media and marketing campaigns. She brings with her a serious passion for people and animals alike. She also teaches a workshop called Social Media and the Independent artist. The workshop is aimed at helping freelance photographers, writers and film makers build their online presence.
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