Outlined below is the primary target market for the Africa Media programs.
Outlined below is the primary target market for the Africa Media programs.
Location.
Primary – Internationals from the developed world countries – including USA, Europe, Australia, NZ, UK, Canada.
Secondary – Domestic market with USD500 discounts on produc price.
Age group
Primary – 18 – 25 year old students, gap years, and travellers are the primary market
Secondary – When two week programs are running. Market will extend to old 30 – 65yo who can be on the ground for 14 days.
View equipment – view here
Interests
Media – Media student or specialist who wants to train, travel and extedn skills to cover wildlife and environmntal projects
Biologist / conservatinoist – Student trained in biology field who see future in expanding skills into media and working in wildlife media.
SCUBA diver – Ocean lover who wants to develop ability to explore further and document the underwater world.
Affluence
Typically highly educated and from an affluent home (As many parents pay). Whilst many will have a desire to develop a career, others will be searching for a worthwhile exciting adventure to experience wildlife in Africa.