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Marketing Resources

Marketing Ideas

The ‘make or break’ of successful marketing is getting the word out there! Firstly to let people know that there are these awesome Africa Media programs in Africa, and secondly, to let them know that you are an expert representitive to inform them about the programs. To help you start out, here are some of the most successful techniques you can use to market the programs! good luck

Uni career days

We suggest contacting either your college/Uni if you are still attending OR the local or nearby uni’s and find out how you can have a stand or make an appearance at their career or club days. You may wanbt to setup a stall or simply print flyers (with your coupon code on it) and talk to students about our programs

Department presentation

We suggest contacting either your college/Uni dept and see if you can do a presentation of  your experience in Africa to the student body – biology dept, media dept, journalism dept, photographic dept. Print some flyers / brochures for your audience with your coupon code prominant. 

Hit the clubs

We suggest contacting local and university clubs in the field you are keen to market ie. SCUBA diving schools, Photo Clubs or Film Clubs.

Get social!

We suggest posting some of the photos we have supplied OR your own photos on your social media on a weekly basis and provide a comment that is designed to get people to engage with you. Even put a shout out telling people to connect if they are interested in a program. Ensure you place your personal link into the post, thus ensuring that our computer knows to credit you with the referral.

Get groupwise

A great method of Social Media marketing is joining social media groups whose member are potential students and then posting about our programs and your experience on the group. Place your personal link to Africa Media on the post

Department listserve

If the dept has a student listserv – ie email the entire department’s student body  – see if can use this to tell the students about the programs to engage with you. Place your personal link into the email to direct students to Africa Medias website.

Poster campaign

We suggest contacting either your college/uni if you are still attending OR the local or nearby uni’s and find out whether you can leave a poster or flyers on the campus. Most universities have dedicated boards for students to place adverts etc.

Blog or Vlog it

If you have a blog our youtube vlog we suggest you blog about your experiences with Africa Media, or simply place a shoutout into your post / video. Remember toto use your personal link to refer people to Africa Media

Get personal

Chat and connect with your own personal network, nothing beat a personal story, begin by telling them about your adventure and time in Africa, then engage with them how they may also want to experience it.

Publish your adventure

If you are good at writing, then write articles for magazines. We are happy to supply additional supporting photos at no charge if you need them.

Marketing Resources

AFRICA MEDIA

Africa Media is a premier supplier of production services, experiential media training programs and interactive edu-tourism expeditions throughout Southern Africa.

Our mission is to build an enthusiastic generation of wildlife and environmental  specialists who have the skills and passion to build successful careers or make significant contributions in the wildlife and environmental media industry.

CONNECT

ADDRESS

182 Aalwyn Way

Aalwyndal

Mossel Bay 6520

South Africa